Facebook, which owns personal information of
hundreds of millions of users as it prepares to list on Wall Street. Facebook has filed paperwork for an initial
public offering recently seeking to raise $5 billion. The company’s valuation was estimated to be as
much as $100 billion, and the IPO shares may be five times as expensive as
Google.
One may argue that Facebook user and their private information are ,structured into financial product to be traded on stock exchange. Facebook
is giving its users something unpleasant to think about: Their personal
information is helping to make rich people even richer. Once it
becomes public, the company’s financials will be tested by the naked
capitalism. As a listed company, it will be under pressure to maintain certain
growth rate expected by analysts and shareholders which means Facebook will
continue to push users to share more information or engage in more online
social activities with one another and with advertisers. Facebook
may adopt more business practices such as capturing and reselling data to
developers and others that create new applications or services and advisers. When the actions of Facebook are linked to
greater level of monetary means, the users will find themselves increasingly
vulnerable to potential privacy violation.
Privacy
has long been a sensitive issue for Facebook, and now it’s just been placed in
the spotlight more than ever.
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